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Media programming: strategies and practices /

Eastman, Susan Tyler

Media programming: strategies and practices / Susan Tyler Eastman and Douglas A. Ferguson - 9th ed. - Boston, MA : Wadsworth, Cengage Learning, 2013 - xii, 484 p. : ill., maps ; 24 cm.

Includes bibliographical references (p. 460-465) and index

ISBN: 9781111344474

Subjects--Topical Terms:
Television programs--Planning
Radio programs--Planning
Cable television--Planning

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