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Market your way to growth : 8 ways to win /

Kotler, Philip

Market your way to growth : 8 ways to win / Market your way to growth : eight ways to win Philip Kotler and Milton Kotler - Hobokon, NJ : John Wiley & Sons, 2013 - xxviii, 212 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781118496404 (cloth) 111849640X (cloth)

Subjects--Topical Terms:
Marketing
Relationship marketing
Customer relations x Management

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