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Retail 101 : the guide to managing and marketing your retail business /

Reyhle, Nicole

Retail 101 : the guide to managing and marketing your retail business / by Nicole Reyhle and Jason Prescott - New York : McGraw-Hill Education, 2014 - xix, 251 p. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780071840149 (pbk.) 0071840141 (pbk.)

Subjects--Topical Terms:
Retail trade--Management
Marketing

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