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Service business development : strategies for value creation in manufacturing firms /

Fischer, Thomas

Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer, Elgar Fleisch - Cambridge, UK : Cambridge University Press, 2012 - xix, 298 p. : ill. ; 24 cm.

Includes bibliographical references (pages 286-295) and index

ISBN: 9781107022454 (hbk.)

Subjects--Topical Terms:
Manufacturing industries--Management
Service industries
Customer services

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