The practice of market and social research : an introduction /
McGivern, Yvonne
The practice of market and social research : an introduction / Yvonne McGivern - 4th ed. - Harlow, England : Pearson Education Limited, c2013 - xxxv, 572 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780273773115 (pbk.)
Marketing research--Methodology
Social sciences--Research--Methodology
The practice of market and social research : an introduction / Yvonne McGivern - 4th ed. - Harlow, England : Pearson Education Limited, c2013 - xxxv, 572 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780273773115 (pbk.)
Marketing research--Methodology
Social sciences--Research--Methodology