Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush - 7th ed. - Boston : Pearson, c2014 - xxix, 459 p. : ill. ; 26 cm.
Includes bibliographic references and index
9780133074673
Marketing research
Marketing research / Alvin C. Burns, Ronald F. Bush - 7th ed. - Boston : Pearson, c2014 - xxix, 459 p. : ill. ; 26 cm.
Includes bibliographic references and index
9780133074673
Marketing research