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Essential guide to marketing planning /

Wood, Marian Burk

Essential guide to marketing planning / Marian Burk Wood - 3rd ed. - Harlow, England : Pearson, 2013 - xvii, 268 p. : ill. ; 25 cm.

Includes index

ISBN: 9780273773634 (pbk.) 027371323X (pbk.)

Subjects--Topical Terms:
Marketing--Planning

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