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Exploring corporate strategy : text and cases /

Exploring corporate strategy : text and cases / Gerry Johnson ... [et al.] - 10th ed. - Harlow, England : Pearson Education, 2014 - xxxii, 783 p. : col. ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9781292002545 (pbk.)

Subjects--Topical Terms:
Business planning
Strategic planning

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