The most powerful brand on earth : how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media /

Boudreaux, Chris

The most powerful brand on earth : how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick - Upper Saddle River, NJ : Prentice Hall, 2014 - xviii, 215 pages : illustrations ; 24 cm.

Includes bibliographical references and index

9780133115390 (hbk.) 0133115399 (hbk.)


Employee empowerment
Business communication
Social media
Organizational effectiveness
Industrial management

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