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Think bigger : developing a successful big data strategy for your business /

Van Rijmenam, Mark

Think bigger : developing a successful big data strategy for your business / Mark Van Rijmenam - New York : American Management Association, c2014 - ix, 278 p. ; 24 cm.

Includes bibliographical references (pages 241-264) and index

ISBN: 9780814434154 (hbk.) 0814434150

Subjects--Topical Terms:
Information technology--Management
Big data
Business--Data processing
Database management

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