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Mastering technical sales : the sales engineer’s handbook /

Care, John

Mastering technical sales : the sales engineer’s handbook / John Care, Aron Bohlig - 3rd ed. - Norwood, MA : Artech House, 2014 - xxi, 383 p. : ill. ; 24 cm. - Artech House technology management and professional development library .

Includes bibliographical references and index

ISBN: 9781608077441 (hbk.)

Subjects--Topical Terms:
Selling--High technology
High technology industries--Marketing

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