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Short introduction to strategic management /

Andersen, Torben Juul

Short introduction to strategic management / Torben Juul Andersen - Cambridge : Cambridge University Press, 2013 - xvii, 297 p. : ill. ; 23 cm. - Cambridge short introductions . - Cambridge short introductions to management .

Includes bibliographical references and index

The strategy concept -- Stragegy formulation -- Strategy execution -- Integrative strategy -- Multinational corporate strategy -- Strategic leadership

ISBN: 9781107031364 (hardback) 1107031362 (hardback) 9781107671355 (paperback) 1107671353 (paperback)

Subjects--Topical Terms:
Strategic planning
Management

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