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Consumer information systems and relationship management : design, implementation, and use /

Consumer information systems and relationship management : design, implementation, and use / Angela Lin, Jonathan Foster, Paul Scifleet - Hershey, PA : Business Science Reference, 2013 - xviii, 236 p. : ill. ; 29 cm. - Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .

"Premier Reference Source"--Cover

Includes bibliographical references and index

ISBN: 9781466640825

Subjects--Topical Terms:
Consumer profiling
Consumer behavior--Data processing
Customer services--Information technology
Management information systems
Electronic commerce

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