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Creating and marketing new products and services /

Garcia, Rosanna

Creating and marketing new products and services / Rosanna Garcia - Boca Raton, FL : CRC Press, 2014 - xxv, 412 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781482203608 (hbk.)

Subjects--Topical Terms:
New products
Marketing research
Product design

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