Mass communication theory : foundations, ferment, and future /
Baran, Stanley J.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis - 7th ed. - Stamford, CT : Cengage Learning, c2015 - xxi, 408 p. ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism .
Includes bibliographical references and index
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research
9781285052076 (pbk.) 1285052072
Mass media--Philosophy
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis - 7th ed. - Stamford, CT : Cengage Learning, c2015 - xxi, 408 p. ; 24 cm. - Cengage series in mass communication and journalism . - Cengage series in mass communication and journalism .
Includes bibliographical references and index
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research
9781285052076 (pbk.) 1285052072
Mass media--Philosophy