Survey research methods /

Fowler, Floyd J.

Survey research methods / Floyd J. Fowler, Jr. - 5th ed. - Thousand Oaks, California : Sage Publications, c2014 - xi, 171 p. : ill. ; 23 cm. - Applied social research methods series ; v.1 . - Applied social research methods series ; v.1 .

Includes bibliographical references (pages 155-163) and indexes

Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective

9781452259000 (pbk.)


Social surveys

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