Marketing your library’s electronic resources : a how-to-do-it manual /
Kennedy, Marie R.
Marketing your library’s electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia - Chicago : American Library Association, c2013 - xxi, 177 p. : ill. ; 28 cm. - How-to-do-it manuals .
Includes bibliographical references and index
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
9781555708894 (pbk.)
Libraries--Special collections--Electronic information resources
Libraries--Marketing
Electronic information resources--Marketing
Libraries--Marketing--United States--Case studies
Marketing your library’s electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia - Chicago : American Library Association, c2013 - xxi, 177 p. : ill. ; 28 cm. - How-to-do-it manuals .
Includes bibliographical references and index
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
9781555708894 (pbk.)
Libraries--Special collections--Electronic information resources
Libraries--Marketing
Electronic information resources--Marketing
Libraries--Marketing--United States--Case studies