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The history of marketing science /

The history of marketing science / editors by Russell S. Winer, Scott A. Neslin - London : World Scientific, 2014 - xxv, 502 p. ; 24 cm.

Includes index

ISBN: 9789814596473 9814596477 9789814619479 (pbk.) 9814619477 (pbk.)

Subjects--Topical Terms:
Marketing research--History
Marketing--Management--History
Marketing--Study and teaching--History

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