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New wave marketing : the world is still round the market is already flat /

Hermawan Kartajaya

New wave marketing : the world is still round the market is already flat / Hermawan Kartajaya - Kuala Lumpur : Synergy Media, 2011 - 414 p. ; 23cm.

ISBN: 9789673718412 (pbk.)

Subjects--Topical Terms:
Electronic commerce
Marketing

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