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Essentials of marketing research : a hands-on orientation /

Malhotra, Naresh K.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra - Boston : Pearson, 2015 - xxiv, 408 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9780137066735

Subjects--Topical Terms:
Marketing research

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