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Advertising and integrated marketing communicatons /

Shah, Kruti

Advertising and integrated marketing communicatons / Kruti Shah - New Delhi ; Singapore : McGraw Hill Education (India), 2014 - xxviii, 889 p. : ill.; 24 cm.

Includes bibliographical references and index

ISBN: 9781259026058 (pbk.) 1259026051 (pbk.)

Subjects--Topical Terms:
Communication in marketing
Advertising

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