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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding /

Ottman, Jacquelyn A.

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman - San Francisco, Calif. : Berrett-Koehler Publishers, 2011 - xx, 252 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9781906093440 (pbk.) 190609344X

Subjects--Topical Terms:
Green marketing

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