The gamification revolution : how leaders leverage game mechanics to crush the competition /
Zichermann, Gabe, 1974-
The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann and Joselin Linder - New York : McGraw-Hill, 2013 - xviii, 235 p. : ill. ; 24 cm.
Includes index
9780071808316 (hbk.) 0071808310 (hbk.)
Social media--Marketing
Internet games--Psychological aspects
Customer loyalty
The gamification revolution : how leaders leverage game mechanics to crush the competition / Gabe Zichermann and Joselin Linder - New York : McGraw-Hill, 2013 - xviii, 235 p. : ill. ; 24 cm.
Includes index
9780071808316 (hbk.) 0071808310 (hbk.)
Social media--Marketing
Internet games--Psychological aspects
Customer loyalty