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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Paharia, Rajat

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia - New York : McGraw-Hill, 2013 - xv, 281 p. ; 24 cm.

Includes index

ISBN: 9780071813372 0071813373

Subjects--Topical Terms:
Brand loyalty
Customer relations
Marketing--Management
Corporate culture

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