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Relationship marketing and customer relationship management /

Relationship marketing and customer relationship management / contributors, Li Ling-yee ... (et al.) ; edited and compiled by Koros Press Editorial Board - London, UK : Koros Press, 2015 - viii, 270 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index

ISBN: 9781785691027

Subjects--Topical Terms:
Consumer satisfaction
Customer relations--Relationship marketing
Customer relations--Management

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