Fundamentals of strategy /

Johnson, Gerry

Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes - 2nd ed. - Harlow, Essex : Financial Times /Prentice Hall, 2012 - xix, 284 p. : col. ill. ; 25 cm.

To access, log on to http://www.mystrategylab.com (Access code: ISPMSL-CTTTT-OSMIC-VARNA-FAKIR-LUTES)

Includes bibliographical references and index

9780273757337 9780273757252 (pbk.)


Business planning
Strategic planning
Strategic planning--Case studies
Business planning--Case studies

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