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Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

Smith, Mike

Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith - New York : AMACOM, 2015 - xiii, 208 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780814434994 (hbk.) 0814434991

Subjects--Topical Terms:
Internet advertising
Internet marketing
Target marketing

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