The product manager’s desk reference /
Haines, Steven
The product manager’s desk reference / Steven Haines - 2nd ed. - New York : McGraw-Hill, 2014 - xlvi, 786 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071824507 (hbk.) 0071824502 (hbk.)
Product management
Marketing
Product differentiation
Business forecasting
New products
The product manager’s desk reference / Steven Haines - 2nd ed. - New York : McGraw-Hill, 2014 - xlvi, 786 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071824507 (hbk.) 0071824502 (hbk.)
Product management
Marketing
Product differentiation
Business forecasting
New products