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Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation /

Gurin, Joel

Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation / Joel Gurin - New York : McGraw-Hill Education, 2014 - xvi, 330 p.; 23 cm.

Includes bibliographical references and index

ISBN: 9780071829779 (hbk.) 0071829776 (pbk.)

Subjects--Topical Terms:
Statistical services
Surveys--Data processing
Social surveys--Data processing
Marketing research--Data processing
Big data
Freedom of information
Technological innovations
New products
Entrepreneurship

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