Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr. - 4th ed. - New York, NY : McGraw-Hill Education, 2015 - xl, 440 p. : ill. ; 25 cm. - McGraw-Hill international edition .

Includes bibliographical references and indexes

9780078112898 (pbk.) 0078112893 (pbk.)


Strategic planning
Business planning
Competition
Strategic planning--Case studies

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