Strategic management concepts : how to gain and sustain competitive advantage /
David, Fred R.
Strategic management concepts : how to gain and sustain competitive advantage / Fred R. David and Forest R. David, Francis Marion University, Florence, South Carolina - 15th ed. - Upper Saddle River, NJ : Pearson Education, [2015] - xxv, 392 p.: ill. ; 28 cm.
Includes index
9780133444896 0133444899
Strategic planning
Strategic planning--Case studies
Strategic management concepts : how to gain and sustain competitive advantage / Fred R. David and Forest R. David, Francis Marion University, Florence, South Carolina - 15th ed. - Upper Saddle River, NJ : Pearson Education, [2015] - xxv, 392 p.: ill. ; 28 cm.
Includes index
9780133444896 0133444899
Strategic planning
Strategic planning--Case studies