Think new ASEAN! : rethinking marketing towards ASEAN economic community /
Kotler, Philip
Think new ASEAN! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan - Singapore : McGraw-Hill, 2015 - xiv, 247 p. : ill. ; 24 cm.
Includes bibliographical references and index
9789814595162 9814595160
Marketing--Southeast Asia
Brand name products--Southeast Asia
Business enterprises--Southeast Asia
Think new ASEAN! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan - Singapore : McGraw-Hill, 2015 - xiv, 247 p. : ill. ; 24 cm.
Includes bibliographical references and index
9789814595162 9814595160
Marketing--Southeast Asia
Brand name products--Southeast Asia
Business enterprises--Southeast Asia