Creating new markets in the digital economy : value and worth /
Ng, Irene C. L.
Creating new markets in the digital economy : value and worth / Irene C.L. Ng - New York : Cambridge University Press, 2014 - xx, 238 p. ; 23 cm.
Includes bibliographical references and index
9781107049352 (hbk.)
Information technology--Economic aspects
Technological innovations--Economic aspects
New products
Value
Marketing research
Creating new markets in the digital economy : value and worth / Irene C.L. Ng - New York : Cambridge University Press, 2014 - xx, 238 p. ; 23 cm.
Includes bibliographical references and index
9781107049352 (hbk.)
Information technology--Economic aspects
Technological innovations--Economic aspects
New products
Value
Marketing research