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Consumer behaviour /

Putit, Lennora

Consumer behaviour / Lennora Putit, Kenny Teoh and Amily Fikry - Shah Alam, Selangor : Oxford University Press, 2015 - xiv, 177 p. : ill. (some col.) ; 24 cm. - Revision series . - Revision series .

Includes bibliographical references and index

ISBN: 9789834713836

Subjects--Topical Terms:
Marketing research
Consumer behaviour

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