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Strategic management of technological innovation /

Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling - 4th ed. - New York : McGraw-Hill 2013 - xvi, 314 p. : ill. ; 23 cm.

Bahan hadiah

Includes bibliographical references and index

ISBN: 9780071326445 (pbk.)

Subjects--Topical Terms:
Technological innovations--Management
New products--Management
Strategic planning

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