The Patron way : from fantasy to fortune--lessons on taking any business from idea to iconic brand /
Edelstein, Ilana
The Patron way : from fantasy to fortune--lessons on taking any business from idea to iconic brand / Ilana Edelstein with Samantha Marshall - New York : McGraw-Hill, 2013 - xv, 220 p. : ill. ; 24 cm.
"The untold inside story of the world’s most successful tequila."
Includes bibliographical references and index
9780071817646 (hbk.) 0071817646 (hbk.)
Branding (Marketing)
Brand name products
Tequila industry
The Patron way : from fantasy to fortune--lessons on taking any business from idea to iconic brand / Ilana Edelstein with Samantha Marshall - New York : McGraw-Hill, 2013 - xv, 220 p. : ill. ; 24 cm.
"The untold inside story of the world’s most successful tequila."
Includes bibliographical references and index
9780071817646 (hbk.) 0071817646 (hbk.)
Branding (Marketing)
Brand name products
Tequila industry