Essentials of marketing /
Baines, Paul
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page - Oxford : Oxford University Press, 2013 - xxiii, 413 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index
9780199646500 (pbk.) 0199646503 (pbk.)
Marketing
Essentials of marketing / Paul Baines, Chris Fill, Kelly Page - Oxford : Oxford University Press, 2013 - xxiii, 413 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index
9780199646500 (pbk.) 0199646503 (pbk.)
Marketing