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Strategic marketing /

Jain, Subhash C.

Strategic marketing / Subhash C. Jain, George T. Haley - Australia : Cengage Learning, 2009 - 685 p. : ill. ; 25 cm.

Includes bibliographical references and indexes

ISBN: 9789814281447 (pbk.) 9814281441 (pbk.)

Subjects--Topical Terms:
Marketing--Management

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