Mastering gamification : customer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level /
Harris, Scot
Mastering gamification : customer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level / Scot Harris, Kevin O'Gorman - Birmingham, UK : Impackt Publishing, 2014 - 84 p. ; 25 cm.
9781783000203 9781461957942 (electronic bk.) 146195794X (electronic bk.) 1306430852 (electronic bk.) 9781306430852 (electronic bk.)
Social media--Marketing
Marketing--Social aspects
Internet games--Psychological aspects
Customer loyalty
Mastering gamification : customer engagement in 30 days : the revolutionary way to attract customers, keep them coming back for more, and take your business to the next level / Scot Harris, Kevin O'Gorman - Birmingham, UK : Impackt Publishing, 2014 - 84 p. ; 25 cm.
9781783000203 9781461957942 (electronic bk.) 146195794X (electronic bk.) 1306430852 (electronic bk.) 9781306430852 (electronic bk.)
Social media--Marketing
Marketing--Social aspects
Internet games--Psychological aspects
Customer loyalty