Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business /
Rand, Paul M.
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / Paul M. Rand - New York : McGraw-Hill, 2014 - xxi, 229 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071816212 (hbk.) 0071816216 (hbk.)
Branding (Marketing)
Marketing--Management
Oral communication
English language x Business English
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / Paul M. Rand - New York : McGraw-Hill, 2014 - xxi, 229 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071816212 (hbk.) 0071816216 (hbk.)
Branding (Marketing)
Marketing--Management
Oral communication
English language x Business English