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Consumer innovation at the base of the pyramid : emerging patterns of user innovation in a resource-scarce setting /

Praceus, Sarah

Consumer innovation at the base of the pyramid : emerging patterns of user innovation in a resource-scarce setting / Sarah Praceus - Wiesbaden : Springer, 2014 - xvi, 170 p. : ill. ; 21 cm. - Forschungs-/Entwicklungs-/Innovations-Management . - Forschungs-/Entwicklungs-/Innovations-Management .

Includes bibliographical references

ISBN: 9783658051044 (pbk.)

Subjects--Topical Terms:
Consumer movements
Rich people

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