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Advertising & promotion /

Hackley, Chris,

Advertising & promotion / Advertising and promotion Chris Hackley and Rungpaka Amy Hackley - Fourth Edition - xiv, 370 pages : color illustrations ; 24 cm.

Includes bibliographical references and index

ISBN: 9781473997981

Subjects--Topical Terms:
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products

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