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BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers /

Whitman, Drew Eric

BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers / Drew Eric Whitman. - New York : McGraw-Hill, [2015] - xix, 199 p. ; 22 cm.

Includes index

ISBN: 9780071833608 (alk. paper) 0071833609 (alk. paper)

Subjects--Topical Terms:
Selling--Psychological aspects
Marketing--Psychological aspects
Consumers--Psychology
Consumer behavior

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