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MM4 /

Iacobucci, Dawn

MM4 / Dawn Iacobucci - 4th ed. - Mason, OH : Cengage Learning, South-Western, 2013 - xi, 244 p. : ill. ; 27 cm.

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ISBN: 9781133629382 (pbk.) 1133629385

Subjects--Topical Terms:
Marketing--Management

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