Eco-business : a big-brand takeover of sustainability /
Dauvergne, Peter
Eco-business : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister - Cambridge, MA : The MIT Press, 2013 - x, 194 p. : ill. ; 21 cm.
Includes bibliographical references and index
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index
9780262018760 (hbk.)
Sustainable development
Branding (Marketing)
Eco-business : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister - Cambridge, MA : The MIT Press, 2013 - x, 194 p. : ill. ; 21 cm.
Includes bibliographical references and index
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index
9780262018760 (hbk.)
Sustainable development
Branding (Marketing)