Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - 16th ed. (global ed.) - Harlow, Essex : Pearson, 2016 - 731 p. : col. ill. ; 28 cm.
Includes bibliographical references and index
9781292092485 (pbk.) 1292092483 (pbk.)
Marketing
Principles of marketing / Philip Kotler and Gary Armstrong - 16th ed. (global ed.) - Harlow, Essex : Pearson, 2016 - 731 p. : col. ill. ; 28 cm.
Includes bibliographical references and index
9781292092485 (pbk.) 1292092483 (pbk.)
Marketing