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The complete guide to B2B marketing : new tactics, tools, and techniques to compete in the digital economy /

King, Kim Ann

The complete guide to B2B marketing : new tactics, tools, and techniques to compete in the digital economy / Kim Ann King - Upper Saddle River, New Jersey : Pearson, 2015 - xviii, 270 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780134084527 (hbk.) 0134084527 (hbk.)

Subjects--Topical Terms:
Industrial marketing
Internet marketing

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