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Drucker on marketing : lessons from the world's most influential business thinker /

Cohen, William A.

Drucker on marketing : lessons from the world's most influential business thinker / William Cohen - New York : McGraw-Hill, 2013 - xxi, 265 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780071778626

Subjects--Topical Terms:
Marketing

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