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CEO branding : theory and practice /

CEO branding : theory and practice / edited by Marc Fetscherin - New York : Routledge, 2015 - xxxiii, 302p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781138013711 (hbk.)

Subjects--Topical Terms:
Chief executive officers
Branding (Marketing)
Corporate image

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