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The art of consultative selling in IT : taking blue ocean strategy a step ahead /

Upadrista, Venkatesh

The art of consultative selling in IT : taking blue ocean strategy a step ahead / Venkatesh Upadrista - Boca Raton, FL : CRC Press, Taylor & Francis Group, 2015 - xv, 151 p. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781498707718 (pbk.)

Subjects--Topical Terms:
Sales management
Selling
Marketing

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